We continue our discuss about Vacation Club, What is Vacation Club itself? Lots of people don't know it. Vacation Club is a membership facility issued by a resort or Vacation Club company. They have their own resort in some place in some country.
Vacation Club maybe not familiar to Indonesian or many people in other countries. Basically a Lot of Company offered this Products to people.Like Hilton Hotel, Marriot vacation club, Starwood, Accor group, etc. But seems not familiar at all, why? Because these Vacation Club or Hotel Choose their own customer to proposed this kind of products. They don't advertise like Coca cola in a Billboard or TV. They offered the products to High society people. Thats Why seems not heard. But If you realize that Indonesia's market is big enough, around 60 millions people middle to high class people.
Any other factor that vacation Club not familiar is because of what are they selling is not proper to Indonesian or other countries culture. people cannot be forced to buy something that they didn't know or recognize, even they have so many advantages. people feel awkward, and feel anxious.because many time they use forcing method. Nowadays, this kind of selling is not accepted to people. People like to see and search for what they need, we give them the information, that is why we call it educate. Give a People a chance to recognize them self and even to explore themself, and they will figure out so many advantage and they will buy it without forcing. Even its price equal to a new car, they will see the benefit and buy it. So we educate people to see the benefit, and we set our brand awareness.
Back to the business, vacation Club is a truly unique products.Vacation Club is how people buy some vacation in a wholesale not retail. So you will know the first advantages is Cheaper than the retail products. We can Buy a vacation from 5 - 30 years.
Cheap is not mean tuppenny, Vacation Club offers something low cost but high profit. for example, they offer 4 to 5 star Hotel or condominium or apatment, and they offer not only Hotel room but 1 bed - 2 bed or 3 bedroom, such a large size accomodation. Another advantage is the Network to Exchange. It is mean not only we can use our membership card in our resort, but we can go all over the world, for example my club member is QVI Club , has network Exchange up to 2000 resort , great...
If we see only the price when we first buy the club maybe its worth of a secondhand car, maybe. but look at the other perception, we can have 30 years of vacation without inflation, its a greater Point. If we have 30 years vacation we can calculate of how many saving if we are going to vacation in maybe 10 years from now for accomodation. so retail Price for accomodation 10 years from now might be as equal as we expense today.
Ok this is the story of today, we will continue to educate you to a Vacation Club next time, thanks for appretiation.
.jpg)
.jpg)